The Great Decline: Unpacking the Inevitable Fall of Alcohol Culture
Something is happening. It’s a groundswell, a seismic shift in the tectonic plates of our culture that’s been a long, long time coming. You can feel it in the air, you can see it in the choices people are making, and now, the hard data is screaming it from the mountaintops. The once-unquestioned reign of alcohol is beginning to crumble, and frankly, it’s about damn time.
